I like the branding of instant noodles by Japan Air Lines.  Its named as a pun, “Udon de Sky”, which sounds like “is it a udon?” in japanese.  My master taught me that you can get them for free if you tell them you are hungry any time during the flight.

Definitely the next logical step is a instant bowl called “what is it?”(in Japanese, would be “nandesky?”) it might be udon, it might be tangerines, it might be something completely useless like a action figure.  You can even put stickers inside that says “ you won!” but in fact the item you get is that sticker itself and you have in fact worn nothing.

Speaking of winning, I went to UNIQLO, and they had this thing called the new year lottery, and you can win 10,000 yen (roughly $100)on-the-spot after the purchase.  Its one of those system where you get a ticket for every certain amount of purchase and you peel the sticker off to reveal if you’ve won or not.  Although everyone knows nobody is going to win anything, it still pisses me off when I get the “sorry! try again!” ticket three times.  Even when I got great things for pretty good prices, I felt ripped off somehow after the lottery thing.  Maybe I should include use the same system to pay employees, in which they get their paychecks and tickets to potentially “win money on the spot.” Of course, none of the tickets are winning stubs, so they get paid nonetheless, but end up feeling like shit.